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The second is the process of TV Advertising Delivery and usually incorporates the involvement of a Post-production House, a Media agency, Advertising Distribution Specialists and the end-goal, the broadcasters.

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The announcement for Bulova watches, for which the company paid anywhere from $4.00 to $9.00 (reports vary), displayed a WNBT test pattern modified to look like a clock with the hands showing the time.

The Bulova logo, with the phrase "Bulova Watch Time", appeared in the lower right-hand quadrant of the test pattern while the second hand swept around the dial for one minute.

After the advent of cheap video software and consumer cameras, numerous individuals have offered video production services on the internet.

Video production companies that do not regularly place TV advertisements on the air often have their productions rejected by networks for technical or content issues, due to their inexperience with creating broadcast-ready content.

The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall Mc Luhan.

The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "daypart").

The clearance provides guarantee to the broadcasters that the content of the advertisement meets legal guidelines.

Because of this, special extended clearance sometimes applies to food and medical products as well as gambling advertisements.

Some advertising agency executives have originated more than one enduring slogan, such as Mary Wells Lawrence, who is responsible for such famous slogans as "Raise your hand if you're Sure", "I♥New York" and "Trust the Midas touch." Advertising agencies often use humor as a tool in their creative marketing campaigns.

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